UX / Performance
User Experience is closely related to the ranking performance of your site, which is why the best SEO practices include UX optimization.
Whereas SEO improves your site´s findability, UX focuses on keeping visitors on your page interested and engaged.
UX / Performance analysation will provide a clear plan on what needs to be improved to meet your goals or KPIs in order to decrease the bounce rate and help your business earn conversions.